Unit 4 Technical Evaluation

Technical and Aesthetic qualities

In our short film, we us use a variety of camera angle and shots to make it more interesting for the audience, camera angle and shots are the way which the short film has been recorded. An example of this using close ups at 1:46 and then we have long shot 2:28, this shows us using a range of shots to make it look very professional and it also makes it entertaining for the audience to watch, having a variety of camera angles and shot allows you to give detail to the audience which means the audience carry on watching the short film. I think we use the camera effectively as we use a lot variety of shots which makes our short film more enjoyable to watch, however i believe that we could have used different angles a lot more, by this i mean having high and low angle, this is why next time i will try my best to have more high and low angles as i think it makes the shot more unique. 

Aesthetic qualities with the graphics would be that i wanted to have added graphics which matched the mood of the short film this is why for a teenage type font as it will appeal to them, i wanted to create my own graphics but due to the time i couldn't. An example of graphics would be at  0:04 when we see the graphics come as the beginning scene open, this has been due to me not having time to dedicate to graphics, i think that the finished product would have looked a lot better, overall i am pleased with the graphics we use within the quick time span we had.

Realisation of Proposal

Realisation of the proposal is how well we meet the brief and did we achieve to the best standard possible. When we begun we had to have pitch our idea to the client to see if our idea meet their expectation and the brief we also gained feedback about the idea and what we could improve. In the brief it mentioned that 'your submission must be clearly classifiable into a film genre' this means that the short film needs to show a clear genre which means that they can understand the genre from watching it. When pitching we clearly said that it would be a comedy genre, i believe we clearly portrayed that in our short film, for example at 0:58 when we see the character getting a tampon out of the pocket it makes the audience laugh as it is a unusual item for the men to carry, this is why it would be more humorous for the male gender audience. Overall this shows us meeting the brief as the genre is clearly conveyed in the whole of the short film. 

Fitness for Purpose Audience

When pitching we had to have a target group which we were aiming at, the age range we aiming at was 16-24, gender was both female and male, interest we thought they would be interested in grime music and drugs etc, location we aiming towards was the East London as another part of our genre was British realism and the ethnicity was all as we weren't aiming towards specific ethnicity. That was our target audience when pitching our idea to the target audience, but i think it has changed during production because of the level of comedy which we had in our short film, for example we had 0:59 when we see the character laugh as the other character gets the tampon out, this may be sensitive to the female audience, this meant that our short film not really appealing to the both gender. 

Also from the feedback from target audience we got both positive and negative feedback, but overall they were impressed, from the feedback most of them though that we should have shown more of the chase scene with the dog, due to the fact that we had to control an animal it was difficult as they couldn't really listen to the instruction, we even tried giving treats but it was still agitated, this was downside having an animal in the film. Also i feel as if the audience who watched the film was the right age group but there interest was different to our target audience that was the stoners, this is why they had a different opinions. How effecitve it was to our target audience is that the teacher said 'it may not appeal to everyone' this is what we agreed on as it did deal with sensitive issues but he thought we showed the lifestyle of a stoner well as he liked how they moved on without caring.

Fitness for Purpose Client

Fitness for purpose client is whether the final product has turned out the way which the client wanted. We were set a brief which we had to follow the client mentioned that it will be entered for a competition at ' SCREENTEST 2018', this means that there being guidelines such as to make sure that we use copyright free music, this was very difficult as we needed to find the right music and also make sure it is copyright free, for example at 1:17 we have music, we had to ask permission before using it and this allowed us to make sure that it is copyright free. Another guideline from the client was that it had to be 5-10 mins long, our short film 5:08 , we just went over the minimum time this mean us meeting the fitness for purpose of the the client. Overall this shows us meeting the brief which means meeting the client expectation.